BIG DATA VIKTOR MAYER-SCHONBERGER KENNETH NEIL CUKIER PDF

Knowing sensitive facts about one person, or a dozen, may be trivially useful. But analyze the same facts about million people, and you can cure diseases, win elections, or earn billions of dollars, because unpredictable insights emerge when you turn computers loose on vast storehouses of information. My favorite involves the giant retailer Walmart and the notorious breakfast snack Pop-Tarts. Walmart records every purchase by every customer for future analysis. Company analysts noticed that when the National Weather Service warned of a hurricane, Walmart stores in the affected area would see a surge in sales of Pop-Tarts.

Author:Voodooramar Nishakar
Country:Honduras
Language:English (Spanish)
Genre:Music
Published (Last):27 October 2017
Pages:499
PDF File Size:7.93 Mb
ePub File Size:9.3 Mb
ISBN:578-3-60312-679-6
Downloads:67848
Price:Free* [*Free Regsitration Required]
Uploader:Mautilar



Knowing sensitive facts about one person, or a dozen, may be trivially useful. But analyze the same facts about million people, and you can cure diseases, win elections, or earn billions of dollars, because unpredictable insights emerge when you turn computers loose on vast storehouses of information.

My favorite involves the giant retailer Walmart and the notorious breakfast snack Pop-Tarts. Walmart records every purchase by every customer for future analysis. Company analysts noticed that when the National Weather Service warned of a hurricane, Walmart stores in the affected area would see a surge in sales of Pop-Tarts. So store managers were told to put their Pop-Tarts near the entrance during hurricane season, and sales soared.

This is big data at its coolest. No human would have guessed the connection. Advertisement But these days, data storage is dirt cheap; a billion bytes, enough to store a full-length movie, costs about a dime. As a result, we now record darn near everything. Simply throwing more data at a problem can produce amazing results, the authors explain. Microsoft Corp. Google Inc. Then the company found that using computers to analyze millions of transactions was not only cheaper, but produced better results.

Who knows? Big data analysis often uncovers correlations that seem to have no logical reason to exist. A human would want to know why those preparing for a hurricane would stock up on Pop-Tarts and not, say, Snickers bars. Data analysis is quite impressive, but far from flawless. Kenneth Cukier, co-author of "Big Data. Advertisement In addition to spotting trends, big data analysis is getting pretty good at predicting behavior, the book points out.

In some cities, police use the technology to proactively beef up patrols on certain streets at certain times of day. But justice can only be meted out one person at a time. Boston Globe video.

ALFRED CORTOT CHOPIN ETUDES OP 25 PDF

BIG DATA VIKTOR MAYER-SCHONBERGER KENNETH NEIL CUKIER PDF

Mercury Magazine issue No. All rights reserved. Reproduction of the printed magazine in whole or in part without written permission is strictly prohibited. This reprint is available for free at www. To subscribe please email your order to info fek.

DIVYA MAHA KALA JNANA PDF

‘Big Data’ by Mayer-Schönberger and Cukier

Kigajora A very nice comparison of the olden methods and by comparing them with the modern ones and explaining the transformation. That is to say, what happens when we have data for all of a given variable, rather than just taking a sampling and extrapolating out findings. Black Box Thinking Matthew Syed. Still holds up—but not a lot beyond talking at the high-level what can and has been done with big data. Page 1 of 1 Start over Page 1 of 1.

LA 3343P PDF

Big Data (eBook, PDF)

.

ELIMINATIVE MATERIALISM AND THE PROPOSITIONAL ATTITUDES PDF

Kenneth Cukier

.

Related Articles